How to calculate return rate ecommerce?
Return rate is calculated as: (Number of items returned / Number of items sold) × 100. The average ecommerce return rate is 20-30%, with fashion and footwear often exceeding 40%.
Return rate is calculated as: (Number of items returned / Number of items sold) × 100. The average ecommerce return rate is 20-30%, with fashion and footwear often exceeding 40%.